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Why organisations will continue to struggle to get close to their customers
I am not well, I think it is the flu. So today I am going to keep my writing short – please excuse me if it is a little light. I love learning especially stuff that challenges the dominant ways of...
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If 80% of spend is driven by women then is it not time we had a better...
If there is one guiding principle behind the customer-centric philosophy it is simply ‘treat different customers differently’. In my Peppers & Rogers days (some 10 years ago) we used to call it...
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How to engage the female customer and deliver the right experience
This post follows on from the last post: If 80% of spend is driven by women then is it not time we had a better understanding of women? Why should you read this post? Society is incorporating more of...
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